loomage LIVE•Wukesong, which has hosted the Beijing 2008 Olympic Games and will host the Beijing 2022 Winter Olympics Games, has the world’s only dual Olympic venues and has become an industry benchmark and a model for venue operation.
Chongqing Bloomage International Sports Center, as an upgraded version of Bloomage LIVE•Wukesong, has a total investment of RMB 4.8 billion, a coverage area of 480 mu, and a total construction scale of about 600,000 square meters. The scenic area, located in Banan District, one of the nine core districts of the main urban area, enjoys the three-dimensional and complete transportation system as it is close to Yudong Station, a hub for seamless transfer of Rail Transit Line 2 and Line 3, and there are more than ten direct bus routes to the scenic area, making it convenient and fast in transport.
Chongqing Bloomage International Sports Center is composed of multiple cultural and sports venues and compound commercial businesses, such as the super-first-class cultural and sports complex of venues, namely “One stadium and three halls”, Chongqing Times Art Museum, Commercial Pedestrian Street, Bloomage International Cinema, Bloomage LIVE·023 Community, which can meet the needs of international and domestic high-end sports and cultural projects and mass activities. The self-built municipal platform is seamlessly connected with the rail transit. In case of large-scale performances and events, it can not only disperse the flow of people, but also provide leisure sports venues of public welfare for the public.
Among them, as a comprehensive venue with 16000 seats and a construction area of about 115,000 square meters, it is currently the only venue in the Southwest China that can host the games of NBA China and National Hockey League, and can realize the conversion between the ice hockey rink and basketball court within 6 hours.
As a 2000-seat multifunctional hall covering a construction area of about 2000 square meters, M space is a comprehensive supporting training center with a compound and variable space to meet the requirements of international A-level events. Fan meetings, opening ceremonies, small cultural and sports performances can be held here.
The 35000 -seat stadium, with a construction area of about 28,000 square meters, was upgraded and renovated by Bloomage Group with an investment of more than RMB 200 million. It is open to citizens for free throughout the year, and is the main venue for public fitness and mass sports.
The5000 -seat stadium, with a construction area of about 19,000 square meters, is the home court of the only NBL professional basketball club in Chongqing invested and established by Bloomage Group. The club successfully entered the NBL playoffs last year and ranked sixth.
Since its operation, the scenic area has hosted more than 320 events such as the World Curling Competition, the ISU Grand Prix of Figure Skating, the International Badminton Open, the International Creative Week, the Sports Meeting of Banan District, the DOTA E-sports League, and concerts by Yu-Ching Fei, Jeff Chang and Kris Wu. In 2019, it successfully attracted 2 million people.The immersive business of the scenic area provides complete and excellent cultural, sports and entertainment contents and supporting services; various excellent cultural and art exhibitions are held by the Art Museum throughout the year; the self-built municipal corridor is seamlessly connected to the Yudong Rail Transit Station through the space-time tunnel; the newly built outdoor basketball courts, table tennis courts, badminton courts, rock climbing wall, skate park, children’s amusement park and other public welfare venues are open to citizens for free throughout the year. With the integration of cultural sports, cultural art, cultural life, cultural education, cultural entertainment and other interactive experience formats, and through a mature operation model, Chongqing Bloomage International Sports Center creates a new name card for Chongqing as a sports tourism city to make up for its shortcomings in large-scale sports facilities. Through the introduction of international competitions, it has enriched the citizens’ cultural and sports life, increased the popularity of Banan District, promoted the regional economic development, and directly created more than 3,000 jobs at the same time.